McLuhan, Herbert Marshall: The Mechanical Bride

Folklore of Industrial Man. [Fiftieth Anniversary Edition]. With a new Introduction by Philip B. Meggs. The devastating book which first established Marshall McLuhan's reputation as the foremost critic of modern mass communications. "The Mechanical Bride" is vintage McLuhan - so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. XIII,157 Seiten mit 63 Abb., Leinen mit Schutzumschlag (Gingko Press 2001) leichte Lagerspuren, leicht bestoßen/minor shelfwear, slightly bumped

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