Yang, Jan Y.: The Pricing Compass

Finding the Solution to Your Pricing Puzzle. This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, the book covers a broad range of pricing topics relevant at different stages of business evolution, e.g. determining the starting point of the pricing journey, identifying unique selling propositions, gauging willingness to pay (WTP), conducting effective customer profiling, improving promotions, and managing distribution from a pricing standpoint. XV,145 Seiten mit 35 Farb- und vier s/w-Abb., gebunden (Business Guides on the Go/Springer 2024) leichte Lagerspuren/minor shelfwear

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